Consent tracking isn't optional
Every piece of before-and-after content used in marketing should have a clear, documented consent trail — not just a verbal agreement in the treatment room. This matters for both compliance and, frankly, for protecting the patient relationship.
Where most practices get exposed
The most common gap we see isn't intentional misuse — it's disorganization. Images used for one purpose end up repurposed elsewhere without re-checking consent scope. Purpose-built systems that tie content directly to its consent record close that gap by design, rather than relying on someone remembering to check.